Offering Memorandum / 2026 Development Site · Conceptual Plans for 39 Units · Echo Park
Confidential
2126–2136 Branden Street rendering, dusk street view
Address
2126–2136 W Branden St · Echo Park, CA 90026
Status
Raw Land · Conceptual 39-Unit Plan
List Price
$3,000,000· ±$201 / lot SF
Section 01 · Executive Summary

The offering at a glance.

Two contiguous Echo Park parcels — 14,928 SF of R3 land offered as a raw development site with conceptual plans for 39 residential units via the California State Density Bonus. No entitlements or permits convey; the buyer pursues its own approvals with the design thinking and density-bonus roadmap already on paper.

List Price
$3,000,000
±$76,900 per conceptual unit
Conceptual Units
39
via State Density Bonus path
Site Size
14,928 SF
±0.343 AC · two contiguous parcels
Land Pricing
$201 / SF
conceptual plan set conveys
Section 01

Executive
Summary.

2126–2136 Branden Street · Echo Park
Investment Thesis

A low-basis Echo Park double lot with a conceptual plan for 39 units — the thinking already done, priced for the bottom of the cycle.

01 / The Path

A marked State Density Bonus path to 39 units — a state-law program with objective, non-discretionary incentives, with the concept already drawn to that framework.

02 / The Rents

Six newer-construction buildings within blocks are leasing at $3.65–$6.35/SF today — real market evidence for a stabilized ±$21.4M asset at the end of the runway.

03 / The Basis

±$201 per lot SF and ±$76,900 per conceptual unit — below every entitled land deal in the pocket, below the ULA threshold, with all six existing units delivered vacant at close.

Investment Highlights

Six reasons 2126–2136 Branden trades.

01

A Marked Trail to 39 Units

The State Density Bonus — a state-law program with objective incentives — carries the site to a conceptual 39 units, and the concept is already drawn to that framework.

02

Low, Defensible Basis

±$201 per lot SF and ±$76,900 per conceptual unit — below the pocket's entitled-land benchmark and priced for the bottom of the cycle.

03

Design Work Product Conveys

The Molai Land & Design conceptual plan set — massing, unit schedules, parking layout, density-bonus calculations — gives a buyer a running start on its own application.

04

Proven, Bankable Rents

Six newer-construction buildings within blocks — Zag, Encore, Inspire, OnSunset, Echo 55 and 1915 Park — have leased up at strong rents, de-risking the underwriting with real evidence.

05

Priced for the Cycle

The land basis is sized so a future project pencils against today's discounted finished-product trades — a buyer at this number is buying the cycle, not fighting it.

06

Delivered Vacant

All six existing units will be delivered vacant at close — one property was owner-occupied, and the sellers are working with the Housing Department on the required paperwork — clearing the buyer's path to demolition.

Section 02

The
Property.

Site · Entitlement · Design
Property Overview

A double lot with the thinking already done.

  • Address2126–2136 W Branden St · LA 90026
  • SubmarketEcho Park · Silver Lake–Echo Park Plan
  • APNs5423-005-007 & -008 · Lots 353 & 354
  • Lot Area14,927.7 SF · ±0.343 AC
  • ZoningR3-1VL
  • Conceptual Units39 · density-bonus path (buyer to pursue)
  • Concept Form4 stories Type V-A over 2 subt. levels
  • Height / FAR67 ft · 3.56:1 (proposed, concept)
  • Net Residential±33,045 SF · ±41,098 SF gross (concept)
  • Unit Mix27 × 1BR · 8 × 2BR · 4 × 3BR · avg 847 SF
  • List Price$3,000,000
  • $ / Lot SF$201 · ±$76,900 / conceptual unit
The Density-Bonus Path

The path to 39 units — marked, not yet run.

Conceptual FAR
3.56:1
67 ft · under density-bonus incentives
Zoning
R3
R3-1VL · raw land · no entitlements convey
Conceptual Density
39 units
1, 2 & 3BR · avg 847 SF/unit
Entitlement Vehicle

California State Density Bonus (LAMC 12.22.A.37) — a state-law program with objective density, FAR & height incentives, unlocked by a very-low-income set-aside. Pursued by the buyer; not a rezone or variance fight.

Conceptual Plan Set

Conceptual design package (Molai Land & Design) — massing, unit schedules, parking layout & density-bonus calculations. Conveys as work product; no approvals attach.

Parking

51 subterranean stalls drawn in the concept; none required under AB 2097 — a buyer can value-engineer the garage down or out before submitting anything.

Conceptual Design · Street View
2126–2136 Branden St · Echo Park
2126–2136 Branden Street rendering, dusk street view
Conceptual Design · Front Elevation
2126–2136 Branden St · Echo Park
Front elevation rendering
Conceptual Design · Massing & Roof Deck
2126–2136 Branden St · Echo Park
Aerial massing rendering
Location · Echo Park

Eastside demand, structurally constrained supply.

The site sits in the Glendale Boulevard corridor of Echo Park — minutes from Echo Park Lake, the Sunset Boulevard retail and dining spine, Dodger Stadium, and the 2 Freeway and 101 connections into Downtown LA. Echo Park has spent a decade as one of the city's most sought-after creative-class neighborhoods, drawing a deep, durable pool of tenants and buyers.

Supply is tight by design: small lots, hillside topography, and rent-stabilized older stock keep new deliveries scarce. As of mid-2026 the Echo Park median home price sits near $1.30–$1.35M, and newer-construction rentals within blocks are achieving roughly $3.65–$6.35 per SF — the rent band that underpins the rental analysis behind the concept.

Glendale Blvd Corridor
Walk to
the Lake
Echo Park Lake, Sunset Blvd, and Historic Filipinotown within a short walk.
Newer-Construction Neighbors
  • · Inspire · 355 Glendale Blvd (2024)
  • · OnSunset · 2225 W Sunset Blvd (2025)
  • · 1915 Park · Echo 55 · Zag · Encore
  • · The Cliffs Echo Park · 1 block away
Section 03

The Rental
Story.

Proven Rents · Stabilized Value · Yield-on-Cost
From Dirt to Stabilized Asset

Buy the dirt today. Build the concept into a ±$21.4M asset.

Today · The Land

Low-Basis Echo Park Canvas

$3.0M

14,928 SF of R3 land at ±$201/lot SF with a conceptual 39-unit plan, a marked density-bonus path, and all six existing units delivered vacant at close.

At Delivery · The Asset

Stabilized Apartment Building

±$21.4M

Build, lease, and hold a 39-unit Class-A building. Stabilized value at a 5.25% cap on ±$1.13M NOI — supported by proven newer-construction Echo Park rents, trending higher across the runway.

The Rental Analysis

A stabilized ±$21.4M institutional asset.

Blended Rent
$4.59 / SF
±$3,933/mo · 1BR $3,300 · 2BR $4,800 · 3BR $6,000
Stabilized NOI
$1.13M
±33% OpEx · 5% vacancy
Stabilized Value
$21.4M
5.25% cap · $549,500 / unit
Yield-on-Cost
±5.4%
trended · ±4.9% untrended on ±$23.0M all-in

A completed 39-unit building on this site underwrites to a stabilized, financeable, institutional-quality asset. Against the $3.0M land basis plus a ±$20.0M build cost, the untrended yield-on-cost is ±4.9%, trending toward ±5.4% as rents grow across the entitlement-and-construction runway — a positive development spread against a 5.00–5.25% stabilized market cap, with the low land basis carrying the risk. Value sensitivity: $22.5M at a 5.00% cap · $20.5M at 5.50%.

Rent Comparables · Newer-Construction Echo Park

Buildings delivered 2021–2025 within a few blocks establish the rents a completed Branden would command. Subject underwrites in line with the 2024–2025 vintage.

Property Built Type Avg SF Asking Rent / mo Rent / SF
One-Bedroom — the dominant subject unit type (27 of 39)
Inspire Echo Park · 355 Glendale Blvd20241BR523–580$2,900–$3,500$5.80
1915 Park · 1915 Park Ave20251BR594–778$3,493–$3,659$5.21
OnSunset · 2225 W Sunset Blvd20251BR514–1,106$3,275–$4,300$5.15
Echo 55 · 1655 N Allesandro St20251BR±850$2,750–$3,200$3.65
Zag Apartments · 1750 Glendale Blvd20221BR705$2,950$4.18
Encore Echo Park · 226 N Lake St20211BR668$2,500–$2,600$3.82
★ SUBJECT · 2126–2136 Branden2029E1BR737$3,200–$3,400$4.48
Two- & Three-Bedroom
Inspire Echo Park · 2BR20242BR1,081–1,116$5,254–$5,354$4.83
Inspire Echo Park · 3BR20243BR1,089$6,032–$6,182$5.61
★ SUBJECT · 2BR / 3BR2029E2/3BR1,152 / 986$4,800 / $6,000$4.17 / $6.09
Section 04

Pricing
the Land.

±$201 / lot SF · land comps · yield-on-cost
Development Cost · $20.0M All-In (ex-Land)

±$513K per unit · ±$487 per gross SF.

Cost CategoryBasisAmount
Hard Costs±$350/GSF · ±$369K/unit · incl. 2-level subt. garage$14,400,000
Soft CostsA&E, permits/fees, legal, marketing, taxes — ±18.5% of hard$2,670,000
Financing & Carryconstruction loan interest & fees · ±24-month build$1,880,000
Contingency±7% of hard cost$1,050,000
Total Development Cost (ex-Land)$20,000,000

Industry-range estimate for executing the conceptual 39-unit, 4-story Type V-A scheme over a 2-level subterranean garage — not a contractor bid. The $369K/unit hard-cost figure sits at the conservative end of the current LA range; a buyer with competitive GC pricing should pencil at or below this level. Under AB 2097 no parking is required — and because the plan is still conceptual, the garage can be value-engineered down or out before anything is submitted, stripping out the most expensive part of the budget.

Land Comparables · Echo Park / Silver Lake

Priced below every entitled deal in the pocket.

Property Lot SF Status Price $ / Lot SF
Closed Land Sale
825–837 Hyperion Ave · Silver Lake22,570Entitled & RTI at close · tax-credit buyer · 18-mo escrow · 6/26/2026$5,277,000$234
On Market — Active Land Listings
1415 W Court St · Echo Park12,040Vacant land · CW (R4) · south of the 101$1,900,000$158
1108 Manzanita St · Sunset Junction7,68854-unit RTI · 100% affordable · ±$41.6K/door$2,250,000$293
801–807 Waterloo St · Echo Park12,613131-unit ED1 fully entitled · 100% affordable · 4+ months on market$3,025,000$240
★ SUBJECT · 2126–2136 W Branden St14,928Raw land · conceptual 39-unit plan · no entitlements convey$3,000,000$201
Closed · Entitled/RTI
$234 / SF
Hyperion benchmark
Active · Entitled Asks
$240–293 / SF
Waterloo · Manzanita
Subject · Raw + Concept
$201 / SF
±14% below the closed entitled basis
Recommended Pricing
R3 Development Site · Conceptual Plans for 39 Units · 2126–2136 W Branden Street
$3,000,000

±$201 per lot SF · ±$76,900 per conceptual unit. Priced to drive competitive tension among land buyers and density-bonus developers, with the conceptual package, the entitled-land benchmark, and vacant delivery of all six existing units supporting the top of the market in negotiation — and the basis sits well below the ±$5.15M Measure ULA threshold.

Per Conceptual Unit
±$76,900
Per Lot SF
±$201
Stabilized Concept
±$21.4M
Section 05

Market
& Risk.

The headwinds — and how the deal answers them
Objections & Challenges

The headwinds — and how this deal answers them.

01 · Construction Costs

The plan is still conceptual — a buyer value-engineers before a single sheet is submitted, and under AB 2097 no parking is required, so the subterranean garage can shrink or go. Pricing leaves room for the buyer's hard-cost reality.

02 · Capital & Rates

A ±$3.0M land basis anchors the stack — a number a buyer can carry without construction debt while entitling, with all six existing units delivered vacant and no tenant obligations attached to the hold.

03 · Affordability Covenant

The covenant is what would unlock the 39-unit density. The restricted units are already netted out of the rental NOI — the concept pencils after the haircut, not before.

04 · RSO Tenants

Answered before close: all six existing units will be delivered vacant. One property was owner-occupied, and the sellers are working with the Housing Department on the required paperwork — the buyer inherits no relocation obligations.

05 · No Entitlements Convey

Stated plainly: this is raw land, and the buyer runs its own entitlement. The mitigant is the kind of path — the State Density Bonus is objective and non-discretionary, and the concept is drawn to that framework.

06 · Timing & Absorption

The land basis is the hedge — at ±$77K per conceptual unit the buyer pays for dirt near the bottom of the cycle, in a structurally supply-constrained pocket where the newest comps are leasing now.

Transaction Summary

Offered at $3,000,000.

±$76,900 per conceptual unit · ±$201 per land square foot. All six existing units delivered vacant at close. Conceptual plan set conveys as design work product; basis well below the Measure ULA threshold.

Process

Offers reviewed as received. Ask the brokers for the data-room link with the conceptual plan set and supporting materials.

Diligence Materials

Conceptual plan set (Molai Land & Design), unit schedules, density-bonus framework, rent comparables, existing rent roll, and title preliminary available on request.

Financing

The low land basis is carryable through entitlement without construction debt; construction-lender introductions available when the buyer is ready to build.

The Ziegler Group & the LAAA Team · Marcus & Millichap 2126–2136 Branden Street
Exclusively Listed

Let's discuss
2126–2136 Branden.

Matt Ziegler
Senior Managing Director · The Ziegler Group
(818) 212-2738
CA LIC. 01280909
Glen Scher
Senior Managing Director, Investments
(818) 212-2808
CA LIC. 01962976
Filip Niculete
Senior Managing Director, Investments
(818) 212-2748
CA LIC. 01905352